What is the difference between Etsy and Redbubble
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What is the difference between Etsy and Redbubble?


Difference between Etsy and Redbubble: For artists, designers, and creative entrepreneurs, Etsy and Redbubble are two prominent online platforms that offer opportunities to showcase and sell their unique creations. With a collective experience of 15 years in these platforms, we are here to provide you with a comprehensive comparison of Etsy and Redbubble, helping you make an informed decision for your creative business.

Marketplace Purpose:

Etsy: Founded in 2005, Etsy has carved its niche as a marketplace for handmade and vintage items. It primarily caters to artisans, crafters, and vintage enthusiasts. The platform emphasizes the authenticity and craftsmanship of products.

Redbubble: Redbubble, established in 2006, is a global marketplace focusing on print-on-demand products. It’s an ideal platform for artists who want to showcase their artwork on various items, including clothing, home decor, and accessories.

Product Categories:

Etsy: Known for its diverse range of handmade and vintage products, Etsy offers various items, from handcrafted jewelry to vintage clothing and personalized home decor.

Redbubble: Redbubble specializes in print-on-demand products. Artists can upload their designs, printed on products such as t-shirts, posters, stickers, and even phone cases.

Ease of Use:

Etsy: Etsy provides a user-friendly platform for sellers. Listing products is straightforward, and the interface accommodates those who may not be tech-savvy. However, the competition can be fierce due to the sheer number of sellers.

Redbubble: Redbubble’s platform is also intuitive, making it easy to upload and showcase your artwork. The print-on-demand model means you don’t have to handle inventory or shipping, simplifying the process.

Branding and Customization:

Etsy: Etsy allows sellers to build their brand through customizable shop names and profiles. It enables sellers to create a distinct identity within the platform.

Redbubble: While Redbubble offers some customization options, the focus is primarily on the artwork. Sellers can add their branding to a limited extent but may need help establishing a unique brand presence compared to Etsy.

Traffic and Marketing:

Etsy: Etsy has a well-established customer base, and search engine optimization (SEO) features to help your products reach a broader audience. However, sellers are responsible for driving a significant portion of their traffic.

Redbubble: Redbubble invests in marketing and advertising, which can help artists gain exposure. They also have a global customer base, potentially widening your reach.

Pricing and Fees:

Etsy: Etsy charges a listing fee, a transaction fee, and a payment processing fee. These fees can add up, but Etsy’s transparent fee structure allows sellers to predict their expenses.

Redbubble: Redbubble has no upfront fees; instead, they deduct a base price for the product and printing costs when you make a sale. Sellers then set their retail price, allowing for potential profit.

Community and Support:

Etsy: Etsy boasts a strong community of sellers who often share tips and advice. The platform also provides resources and support for sellers through its Seller Handbook and forums.

Redbubble: Redbubble offers limited seller support in comparison to Etsy. However, they do have a blog and FAQ section that can be helpful.

Etsy and Redbubble:

Marketplace PurposeEtsy is a platform for handmade and vintage items, ideal for artisans and crafters.Redbubble is a global print-on-demand marketplace, perfect for artists looking to showcase their designs on various products.
Product CategoriesEtsy offers various handmade and vintage products, from jewelry to home decor.Redbubble specializes in print-on-demand products, including clothing, posters, stickers, and more.
Ease of UseEtsy provides a user-friendly platform with straightforward product listing.Redbubble’s interface is intuitive, and the print-on-demand model simplifies inventory management.
Branding and CustomizationEtsy allows for brand customization through shop names and profiles.Redbubble places a stronger emphasis on showcasing artwork, offering limited customization options.
Traffic and MarketingEtsy has an established customer base and SEO features. Sellers are responsible for driving a portion of their traffic.Redbubble invests in marketing and advertising, potentially increasing exposure for artists.
Pricing and FeesEtsy charges listing, transaction, and payment processing fees. Fees are transparent.Redbubble has no upfront fees; sellers deduct costs from the base product price. Sellers set their retail prices.
Community and SupportEtsy boasts a strong seller community, resources, and support through the Seller Handbook and forums.Redbubble offers limited seller support compared to Etsy but has a blog and FAQ section.
Table 1: Etsy and Redbubble

In summary, Etsy and Redbubble cater to different creative needs. Etsy focuses on handmade and vintage items with a strong seller community, while Redbubble specializes in print-on-demand products and offers global marketing support. The choice depends on your product type, target audience, and branding strategy.

Pros and Cons of Etsy:

Handmade Emphasis: Etsy is known for promoting handmade and unique products, attracting a niche audience seeking authenticity.Fierce Competition: The popularity of Etsy can lead to intense competition among sellers, making it challenging for newcomers.
Seller Community: Etsy boasts a strong and supportive seller community that shares tips, advice, and experiences.Fees: Etsy charges listing, transaction, and payment processing fees, which can affect a seller’s profits.
SEO Features: Etsy offers search engine optimization (SEO) tools, helping products reach a broader online audience.Limited Product Range: Etsy primarily focuses on handmade and vintage items, which may limit the range of products you can sell.
Customization: Sellers can create a unique brand identity through customizable shop names and profiles.Seller Responsibility: Sellers are responsible for driving a significant portion of their traffic to their Etsy shops.
Transparent Fees: Etsy’s transparent fee structure allows sellers to predict expenses and manage their budgets.
Table 2: Pros and Cons of Etsy

Pros and Cons of Redbubble:

Print-on-Demand: Redbubble’s print-on-demand model eliminates the need to manage inventory and allows for a wide range of products.Limited Customization: Redbubble’s focus is primarily on artwork, so customization options for branding may be limited.
Global Exposure: Redbubble invests in marketing and advertising, potentially providing global exposure to your artwork and designs.Limited Customization: The platform hosts numerous artists, leading to competition for visibility and sales of similar designs.
No Upfront Fees: Redbubble doesn’t charge upfront fees; sellers set their prices and deduct their costs from the base product price.Less Seller Community: Redbubble offers limited seller support and a smaller community compared to Etsy.
Artistic Focus: Ideal for artists looking to showcase their artwork on various products, from clothing to posters and accessories.Varied Printing Quality: Redbubble offers limited seller support and a smaller community compared to Etsy.
Table 3: Pros and Cons of Redbubble

Which One is better?

The choice between Etsy and Redbubble depends on your specific needs and goals for your creative business. There isn’t a one-size-fits-all answer to which one is “better” because each platform has strengths and weaknesses.

  • Product Type: If you’re crafting handmade or vintage items, Etsy is preferable as it caters specifically to these products. On the other hand, if you’re an artist looking to showcase your designs on a wide range of products, Redbubble is a more suitable option due to its print-on-demand model.
  • Branding: Consider how important branding and customization are for your business. Etsy allows for more extensive shop customization, enabling you to build a unique brand identity. Redbubble, while focused on artwork, offers less customization in this regard.
  • Competition: Both platforms have competition, but Etsy’s competition can be particularly fierce due to its large seller base. Redbubble also has many artists, so research the types of products and designs that perform well on each platform to gauge your competition.
  • Fees: Evaluate your budget and financial preferences. Etsy charges various fees, while Redbubble operates on a print-on-demand model with no upfront fees. Your pricing strategy and profit margins should align with the fee structure of your chosen platform.
  • Marketing: Consider your marketing skills and resources. Etsy requires sellers to drive a significant portion of their traffic, while Redbubble invests in marketing and advertising, potentially providing more exposure.
  • Community: Think about the importance of seller community and support. Etsy has a robust seller community, whereas Redbubble offers limited seller support and a smaller community.

Ultimately, the “better” platform depends on your niche, products, and business strategy. Many creative entrepreneurs succeed on both Etsy and Redbubble, so you may use both platforms simultaneously to diversify your reach. It’s essential to conduct thorough research, understand your target audience, and align your choice with your long-term goals and resources.


Both Etsy and Redbubble offer unique opportunities for creative individuals to showcase and sell their work. The choice between the two depends on your specific goals, the type of products you create, and your branding strategy.

If you want to sell handmade or vintage items and value a strong seller community, Etsy may be your best bet. On the other hand, if you’re an artist looking to turn your designs into a wide range of products without handling inventory, Redbubble’s print-on-demand model could be the way to go.

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